they went up from last time in a tough economy. and young people are very much, again, culturally, you know, drive this and what kind of country we are and what media responds to, the young people. and then you have to add, you know, postgraduates are, again, one in five. and, again, particularly women. the most well educated women who were reacting to a whole range of issues that played out in this election, that group is growing as well as a portion of the electorate heavily for obama. so all of these trends -- but these trends are not just demographic trends, they're cultural trends, they're attitudinal trends that represent a world view that it is, you know, it is not just that we need to spend more time, put out more spokespeople, we need to target them better, you know, we need -- this is about your world view. has to do with your comfort level with diversity of the country, multiculturalism, has to do with how open you are to the outside world, has to do with secularism and faith, has to do with the role of women and family.